If you’re an aspiring entrepreneur looking for a product to base your business plan on, capitalising on trends can be a lucrative strategy. However, trends move fast and the economic landscape and consumer demands are always changing. Unless you’ve developed a one-of-a-kind product, you’re going to have to compete with other brands that are selling products similar to yours.
If an objection is valid, address it and then ask if you have satisfied the customer’s concerns. For example, “The price is too high” could mean “It’s over my budget sign off” or “I’d buy it if you gave me a discount”. Check you have understood the customer’s needs by summarising in your own words what has been said. If customers say they need to think about it, ask what their concerns are. If you get an immediate brush-off, try to keep the conversation going. For example, if you are asked … Read More