Both frequent and rare consumers of organic foods say that a desire for healthier foods was a reason they bought organic foods just lately. Three-quarters of U.S. adults who purchased organic foods in the past month (76%) say they had been looking for more healthy meals. Fewer organic food consumers say that helping the environment (33%) or comfort (22%) were causes for buying organic.
Americans living in rural areas are much less likely than these in urban or suburban areas to say that organic meals are very straightforward to seek out. But overall, some (66%) of rural-dwelling Americans say it is easy or very simple to seek out organic foods in their communities. This compares with eighty four% of these in urban areas and eighty five% of these in suburban areas.
These latest findings come as shoppers sort via ongoing public debates over how the meals we eat can have … Read More